Magazine Ad Revenue Falls 7.8% in 2008
Total magazine rate-card-reported advertising revenue for full-year 2008 closed at $23,652,018,533, a 7.8% decline vs. 2007, while 220,813 advertising pages were generated throughout the year, a drop...
View ArticleClients Lukewarm on Agency Performance but Still Won’t Switch
Only 41% of marketing executives rate their current happiness with their ad agency an 8+, on a 1-10 scale, but 62% say they still would likely use their agency again (with 62% rating an 8+ on the 1-10...
View ArticleWomen Outpace Men as Media Multi-Taskers
Women between the ages of 15 and 48 in the US watch TV and use an internet-connected computer simultaneiously for an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and...
View ArticleAd Rates Down from ’07 to ’08, Stabilize between Q3 & Q4
The fourth quarter of 2008 reflected a 48% decline in online display ad pricing compared with the same period in 2007, across all verticals, regardless of website size, according to ad optimization...
View ArticlePrint Media Still Viable Entertainment Source
Though the majority of Americans (65%) in a recent survey say they go online to learn about daily breaking news, print magazines remain one of the top sources for entertainment, advice and lifestyle...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – January 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleDespite Flat Growth Projections, 67% of PR Pros Still Optimistic
Nearly two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections this year for the industry as a whole are expected to be flat, according to a survey of firm...
View ArticleGrowing Interest in Widgets, Web-TV Features Drives US Adoption
A growing appetite for video-on-demand (VoD) libraries and customizable widgets that are accessible through TV sets will pave the way for adoption of such enhanced video services in the US, according...
View ArticleSix in 10 Women Claim Financial Independence
Nearly six in ten (58%) women across 12 countries believe themselves to be financially independent, and the highest percentage of financially autonomous women are in France, according to a survey...
View ArticleCMO Survey: Traditional Branding is ‘Broken’
An overwhelming majority (87%) of US CMOs and marketing managers believe that branding initiatives need to be more flexible today than in the past, and 63% think traditional brand positioning and...
View ArticleTop 10 Sports Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 House and Garden Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleYouTube Tops 100M Viewers, Fuels 15% Online Video Jump
Led by a strong surge in YouTube viewers, internet users in the US viewed 14.8 billion online videos during January, up 4% from December 2008, according to data from comScore Video Metrix. (more…)
View ArticleGlobal Smartphones to Hit 300M by 2013
Approximately 23% of all new mobile phones will be smartphones by 2013, up from 13% in 2008, according to data from Juniper Research, which reports that smartphones continue to account for a growing...
View ArticleReluctant Shoppers Increase Due Diligence
Nearly half of all online shoppers (48%) plan to spend less this year, but a majority of those who are reluctant to make certain purchases (61%) are more apt to be positively influenced by online...
View ArticleSocNet Ads Not Relevant to 81% of Millennials
Though an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the...
View ArticleTop 10 Health & Medical Information Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 6, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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