Small Group Influences Masses in Personal Finance WOM
When it comes to word-of-mouth communications about personal finance, a small group comprising 11.5% of the US adult population is the key influencer for the majority of other people – both offline and...
View ArticleDisplay Ads Lift Paid and Organic Search 155%
The presence of display advertising significantly affects click-through and search style across paid and organic searches and such ads can lift both types of search an average of 155%, according to a...
View ArticleNewspaper Ad Revenues See Historic 18% Drop
Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released...
View ArticleGlobal Ad Spending to Fall 0.2% in 2009
Advertising spending in measured media around the world is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spending is expected to rise 2.6%, according to a new study from WPP‘s...
View ArticleTop 10 Network TV Show Websites – Week Ended 11-29-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Automotive-Classifieds Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHalf of Businesses Won’t Meet Q4 Targets
More than half of corporate employees in the US say their company’s sales will be less than expected in Q4 2008, pointing to evidence that the current recession is deeper and more painful than the 2001...
View ArticleBan on Fast-Food Ads Would Cut Childhood Obesity 18%
A US ban on fast-food advertisements during children’s programming would reduce the number of overweight children (age 3-11) in America by 18%, and would lower the number of overweight adolescents (age...
View ArticleBusiness, Leisure Travel Heading South
Nearly half (53%) of American business travelers who planned to travel through the remainder of 2008 say their travel plans have been somehow affected by the bad economy, and 21% of leisure travelers...
View ArticleNearly All US Teens, 53% of Adults Play Video Games
Nearly all American teens (97%), and more than half of adults age 18+ (53%) say they play video games, and about one-in-five adults (21%) plays video games every day or almost every day, according to...
View ArticleTop 10 US Online Video Properties – October 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story and table: “Top 10 Online Video Sites: YouTube Dominates, Hulu on Ascent.” Note: Rankings based on video...
View ArticleTop 10 Marketing-Related Business Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleE-Commerce Sales Since Cyber Monday Up 9% from Year Ago
For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9% versus the same period a year ago,...
View ArticleOnly 16% of Students Read Marketing Email
Today’s high-school and college students started using email at an average age of 13, have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they ‘never’ or ‘hardly...
View ArticleLess Than Half of Men Think They’re Sexy
When it comes to male beauty, Greek men feel the sexiest, Italian men are rated as best-looking, Australians are least concerned about their looks, and basic male hygiene is more important to women...
View ArticleTop 10 Online Video Sites: YouTube Dominates, Hulu on Ascent
Americans viewed a record 13.5 billion online videos during the month of October – with nearly 40% of them on Google’s YouTube – representing a 45% increase in video watching vs. a year ago, according...
View ArticleTop 10 Investment/Finance Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOPEC Loss Grocers’ Gain: Americans Spend Pump Savings on Food
Groceries are the top item on which US consumers are spending their savings from lower gas prices, ahead of putting the money in savings, holiday gift-buying, and paying off credit cards, according to...
View ArticleFirefox Share Tops 20% in November
The Mozilla Firefox browser exceeded 20% market share in November 2008 for the first full month since tracking began, and remains the second-most-popular web browser behind Microsoft’s Internet...
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